It has been established that 90% of startups fail. What are the causes of business and startup failure? What does it say to the business owners? And how can we reduce costs with MVP?

According to Failory,

• 9 out of every 10 companies fail.
• 7.5 of every 10 startups collapse.
• 2 out of every 10 new firms fail during the first year.

A startup is a company in its early phases of development. A startup’s primary qualities are innovation and growth. A startup has the potential and the will to develop tremendously. Startups reimagine current products in order to market to changes in the way people consume, purchase, or act especially finding out ways to reduce cost with MVP. They are prepared to disturb themselves in order to make an impact in the economic world. As a result, the startup has the potential to expand. However, because it is new in an already competitive world, it is prone to failure. The more inventive a startup, the riskier it is.

It has been established that 90% of startups fail. What are the causes of business and startup failure? What does it say to the business owners?

This means that startups may either prosper or fail. According to the Failory study, marketing issues account for 56% of business failures. Some firms fail to satisfy their consumers’ demands or shift in response to their recommendations. This is why it is critical to examine comments and whether or not the product is marketable. To avoid failure, businesses should follow the startup instructions offered by our experienced entrepreneurs and reduce costs with MVP.

Why do 90% of the startups fail?

Most entrepreneurs fantasize about creating the next great thing. But are you aware of the terrible reality? Ninety percent of startups fail. This is the hard and grim reality that an entrepreneur must face before launching their firm. Even the most optimistic entrepreneur requires a pinch of realism now and again.

Our experienced entrepreneurs have compiled a list of pitfalls to avoid in order to help you develop a successful firm. These are the following:

Mistake 1: Entrepreneurs are too focused on their products rather than their customers

When developing a product, the main purpose should be to give a valuable solution to your consumers. Most entrepreneurs overlook this aspect. They believe they have a wonderful concept and that if they provide enough features in the programme, buyers will buy the product. When entrepreneurs focus solely on the construction component, they overlook one critical factor: client happiness. As a result, the company never takes off and finally fails to meet its goals. This is why 90 percent of new businesses fail.


The only path ahead is to connect the construction process with user research. You will be able to attain huge achievements and progress if you embrace comments and criticism. Steve Blan, a top-tier business genius, found a method to boost startup success rates. According to one of the principles, “there are no facts within the building,” which suggests that the only way to succeed is to communicate to the users to go forward.

Mistake 2: An entrepreneur attempting to be a one-man army.

According to Startup Genome research, solitary founders take 3.6 times longer to develop out of the startup phase. This means that it is critical for entrepreneurs to choose the correct core team since they play a critical role in understanding and executing the founder’s vision.


As an entrepreneur, we recommend that you hire at least one individual with a different field of expertise to be a member of your team. Because you have experienced partners with diverse backgrounds, it makes executing your business 100 times simpler, long working hours more acceptable, and someone with whom you can share lows and celebrate highs.

Mistake 3: Premature Scaling

Premature scaling is just going too fast too soon. This one is tough since it requires doing the proper steps at the right moment. According to Startup Genome data, 70% of firms scale much too soon. This can explain why 90% of companies fail. You should not scale if you do not know the lifetime value of your customers.

Your business is not repetitious, which means you are not collecting consumers in the same way, every time.


The solution is divided into three stages:

1. Product-solution fit:

The first stage is identifying the client and the problem. This implies you must identify the problem and determine whether your solution has a sufficient number of clients willing to pay you to fix their problem.

2. Product-market fit:

The second stage is to develop an ideal product that is large enough to support the expansion of your firm. This implies that you must test, validate, and define the main characteristics.

3. Channel fit:

The last stage focuses on decreasing operational expenses, boosting profit margins through optimization, and retaining customers. You can step on the gas and scale up once you’ve reduced your costs and identified your clients.

Mistake 4: High costs of app development

Startups make the mistake of investing in high-end apps that are fully developed. This not only takes time but leads to high costs for a newly established startup that is still trying to stand still in the ground. If you invest way too much in an app, you will face nothing but liquidity problems in your business. A startup may also fail if it does not deliver the product on time and instead diverts resources towards overbuilding the original product. As a result, capital runs out in the early phases of a firm. In essence, a startup loses market share to rivals if it does not address and solve the concerns of its clients right away.


Increasing market rivalry, technological developments, and rising customer needs have pushed a slew of entrepreneurs to create goods that are both efficient and cost-effective. Fortunately, you can accomplish this by creating a minimum viable product (MVP). In an MVP experiment, you can construct the simplest product version possible with the fewest resources in order to get useful feedback from early adopters. As a result, company owners may access the market sooner, saving time, money, and resources before embarking on full development. From Facebook to Uber to Amazon, these platform behemoths appear to have converted their tiny and basic concepts into significant global brands.

How can you reduce development costs with an MVP?

As we have seen before, one of the biggest mistakes startups make is investing in a fully coded app. Almost every successful company began as a small-scale firm focused on the consumer. Before making it large in the market, these organizations started by recognizing the key problem that potential consumers were facing and focusing on providing the primary demands on a modest scale. When the ecosystem understood the advantages of beginning small, MVP for startups began to gain popularity.

In addition, according to Go-most Globe’s recent research, 74% of high-growth internet firms fail due to premature scaling.

Startups with a methodical expansion plan, on the other hand, perform 20 times better.

A minimally viable product can have a significant beneficial influence on your business. One of the most major advantages of MVP for companies is that it lowers development expenses. Keeping expenditures under control is a serious difficulty for all businesses since their creative powers are constrained by financial limitations.

An MVP prevents you from making costly expenditures on items that have no market demand.

An MVP is a very valuable tool for determining whether your concept is appropriate for the present market environment before devoting all of your time and resources to it. The success of your MVP dictates whether you should proceed with your project. This might spare you from experiencing a significant financial loss. As a result, the MVP development cost is a worthwhile investment in terms of lowering beginning development expenses in the long run.

MVP development allows for constant evaluation, which helps you enhance your product.

Through a continuous feedback loop, the MVP development method allows a firm to obtain customer-related data. An MVP, in this sense, enhances communication between the startup and its clients.

Constant consumer input helps you to create a product that is tailored to your users’ individual requirements. Once you’ve identified the necessary features, you may create a short MVP without the non-essential features that cost more.

Furthermore, consumer insights are a useful source of information for further developing and improving your MVP. Revised versions of a mobile app or web app let you identify what works and what doesn’t for your consumers. Most importantly, it teaches you how to improve the client experience and make your product more profitable.

All of this data is then utilized as input to create the final version of the product. As a result, an MVP saves startups a lot of money on customer support, software upgrades, and so forth.

What is lean startup methodology?

A lean startup methodology is a technique devised by Eric Ries, author of The Lean Startup, that helps businesses in enhancing their decision-making in order to attain a more extensive demand. Its goal is to reduce product development cycles and quickly determine if a suggested business model is viable. This method, also known as build-measure-learn, enhances the value to consumers by requiring less experimentation.

What makes the lean startup technique ideal for MVP development?

Removes Uncertainty

Assume you desire to launch a new enterprise or launch a unique creation. Would you rather remain unsure about your consumers or be positive that you are building items that will have established clients as soon as they are launched? Of course, you want to be certain of your consumers! This is what the startup approach is all about. It assists your firm in developing a Minimum Viable Product (MVP) that customers genuinely desire. By designing a new product under conditions of severe uncertainty, you may use a lean startup approach to avoid chaos in your MVP. Lean isn’t about failing quickly and cheaply but about implementing an efficient framework around product development.

Achieve ambitious goals in tiny steps to avoid waste

While developing an MVP, every startup seeks to address a major question. “Can we construct this MVP?” is not the question. Instead, the issue is, “Should we create this MVP?” and “Can we build this MVP sustainably with little waste?” These questions have been answered once and for all by lean startups. The lean startup approach will provide clear specifications to businesses for what needs to be created based on the demands of the consumers if you have already established clients for your MVP. This will save time and effort in creating an MVP for its existing clients.

To quote Eric Ries,

“By the time that product is ready to be distributed widely, it will already have established customers.”

Useful feedback for your MVP

A minimum viable product (MVP) is a partially functional product with a limited set of features that has space for continual improvement and development. The original version you’re providing has to be evaluated and improved. This entails gathering real-time feedback from your customers. The lean startup process solicits genuine input from existing consumers in order to develop the MVP’s future features, marketability, and business objectives. According to Henrik Kniberg, a lean startup specialist, if you need a method to travel about, you don’t construct a car first. Begin with a skateboard (Minimum Viable Product), solicit feedback, and iterate to provide value to the consumer.

Analyzing your progress using comments from real consumers can help you ensure that you’re on the correct track. The lean startup strategy enables you to do so in real-time and allows you to stay up with current trends.

Moving towards 2022

The years 2020 and 2021 have had an impact on the public’s economic and social behaviour. People understand that they can do their everyday duties without leaving the house if they employ the correct technology. People’s lives have been transformed by online food delivery, the shift to digital schools, and online consulting services.

According to studies, 75% of those who use digital techniques will continue to do so even once things return to “normal.” This allows your firm to tap into a growing pool of resources and locate the proper product to fulfil today’s demands.

An MVP-oriented 2022

As the year 2022 begins, we can’t help but observe that online material consumption is higher than ever, which makes it the perfect moment to start a business. Consumers’ growing quandaries are being met with more answers than ever before. It is now possible for everyone to establish a business. According to one analysis, e-commerce has increased by over 40% in the aftermath of COVID-19. If you consider how your personal shopping habits have changed over the previous year, you will be able to see trends that indicate where we are headed in the corporate sector.

Furthermore, the year 2021 has shifted organizations’ attention to the digitalization of concepts and urgent plans of action. The landscape of 2022 will be altered by the increased usage of digital communication channels and electronic papers. The “Minimum Viable Product” will emerge as a result of the growing requirement for brands to produce quicker and more efficient apps. A minimum viable product (MVP) is a partially functional product with a limited set of features that has space for continual improvement and development. The original version you’re providing can be examined and improved upon. This will result in a stream of real-time feedback from your customers. Creating a Minimum Viable Product would also reduce your risk and ensure the future of the firm.

According to’s survey, 86% of Americans believe that the changes in 2020 will have a long-term influence on our behaviour. Today, most individuals seek refuge in the insulated environment they have built for themselves—their houses. This has resulted in a long-term psychological shift in how things are done, as well as a transformation in the overall landscape of consumer behaviour. Online delivery, digital payments, and virtual marketing tools have opened up a new world of possibilities for businesses. It has provided firms with the opportunity to sell their products via digital channels in 2021.

Furthermore, as “digital” becomes the new limelight, brands are urged to reinvent their marketing app strategy.

Businesses will expand their digital skills by developing applications and websites that will enable them to go online in 2022 to thrive in this climate. This is why, in this competitive environment, 2022 is the perfect moment for you to capitalize on marketing chances.

If you’re unsure about establishing your own business in 2021, focus on the reasons why it will succeed rather than the reasons why it won’t. Because everything we concentrate on expands. This is why we believe 2021 will be the best year for your company.

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