Businesses gather a lot of data that needs to be analyzed to make good business decisions. Business intelligence helps provide insights into the data to make excellent business decisions. It offers real-time updates and reporting. It scans raw data, sorts it out, and turns it into visual form like graphs. Business intelligence efficiently reduces errors and saves resources by providing accurate figures. Data analysis combines artificial intelligence and machine learning to use raw data to present information successfully. It plays a vital role in designing marketing campaigns. Additionally, it also provides relevant content to the business.

What Is Business Intelligence?

Businesses need to analyze data to make essential business decisions. This intelligence helps the company make those decisions with the help of technology through a process that enables them to analyze data. The business gathers data from multiple sources, including internal IT systems and external sources. After successfully gathering, the data is analyzed to create a visualization BI dashboard and reports.

An organization needs to improve its decision-making to gain benefits. The benefits include revenue, sales, operational efficiency, and giving good competition to the competitors. Business intelligence helps the business achieve its goal of being the giant in the industry.

Steps of business intelligence

Business intelligence lets the organization process and transform information for making excellent business decisions. Just like the use of Power Apps Development has transformed app-making. It is a complete process. The business needs to take these four steps.

1. Information Gathering
2. Analysis
3. Reporting
4. Monitoring and Prediction

Let us check the steps below.

Information gathering

A business possesses different data, including contact data, ERP data, and financial data. The data also comes from polls, forms, surveys, and questionnaires. The business also acquires data from external sources. Feedback data also plays a vital role in improving the business’s decision. It is obtained from anonymity from employees, managers, customers, and staff, as it helps bring out authentic information.


After gathering the raw data, it is time to analyze it. This data has to be transformed into useful information to help make decisions.

The three types of analysis are:

1. Spreadsheet analysis

This analysis transforms the data into tables and graphs for a better visual representation. It helps in identifying trends and other problems in the data.

2. The software helps in developing specific data queries

After insertion, data analysis takes place through software.

3. Visualization tools

Visuals can leave an impact on the mind of the people who are looking at the data. Various visualization tools help in making raw data readable through graphs and charts.


Reporting involves transforming the data that helps make a connection to humans. It is the augmentation of the analysis phase. The report could be in the form of an executive summary, graphs, and tables.

Monitoring and prediction

Monitoring refers to going back to the first stage, where information is gathered. The user can access the data in real-time with snapshots of the reporting period and decision-making.

A dashboard is a place that has all useful information with a great visual representation which helps in better reading.

Key performance indicator KPI

• It helps measure the performance of various organizations’ key drivers.
• Business performance management

Performance tracking

• The performance of the business is crucial for its success. Business performance management is a balanced scorecard that helps ensure the organization’s performance goals. It helps achieve goals with effective results.


• Prediction is integral as it helps predict what will happen in the future using the available data. It is a complex part of
business intelligence. The business can indicate where they need to focus more in the future. These insights help to
monitor, analyze and predict what will happen in the future.

What Does a Business Intelligence Analyst Do?

The job of the business intelligence analyst is to create market finance intelligence reports based on data. The information produced by a business intelligence analyst is highly effective in driving the company’s future goals based on market trends.

Tools Used by a Business Analyst

A business analyst uses various business analytics tools to complete tasks.

Requirement management software

Requirement management includes documentation, Analyzing, tracking, prioritizing, and communication. A business can carry out its tasks accurately with the help of software. Requirement management software helps in simplifying and automating all tasks. Everything moves in an organized manner without any errors.

Project management software

Business analysis requires the breakdown of a task to get them completed on time. That is why it is essential to divide them. Project management helps complete all the tasks on time with a schedule and budget. Project management involves legal requirements and resources management to get the work done. Project management software helps improve job quality with quality control of the deliverables and smooth running of every task.

Enterprise resource planning ERP

And ERP software helps in managing all the processes of the business. It includes tools that use and manage the business data for analysis. It plans how a company will complete its tasks and processes.

Business analyst software

A business analyst uses software to manage a project, track its requirements and help create decision models. One of the essential tools is Microsoft Office. Microsoft Office allows the usage of excel, word, and PowerPoint outlook, which is mandatory for any office. Moreover, Excel is an excellent tool for managing business operations.

What Is Data Analytics?

Data analytics involves the process of analyzing data to deduce useful information. The process of analyzing data is
automated through algorithms for human consumption.

• A business can improve its efficiency with the help of data analytics.

• Business decisions improve as they are strategically guided decisions.

• Data analytics uses approaches to deduce better results. These include finding out what happened, why it happened
and what will happen in the future, and how to control it. It involves descriptive, diagnostic, and predictive analysis.

• Data analysis uses various software tools, including spreadsheets, visualization, reporting tools, and data mining

Who is a data analyst, and what they do

The business’s growth, success, or failure depends on its data. Customers are very important to a business. A data analyst identifies consumers’ data to solve problems. The critical insights about the business’s consumers help in boosting the industry.

The data analyst has good mathematical and statistical skills. They also possess analytical skills to view and analyze information and numerical skills to measure it. In addition, technical skills are a great part of data analysis as they use software and other scripting languages to organize the data.

Business intelligence VS Data Analytics

Business intelligence and data analytics serve the same purpose of analyzing the data to make better business decisions. Despite the similarity, there is a list of differences between the two.

The main point of difference is what and why. BI shows what happened in the past. At the same time, data analytics shows the reason for the occurrence of an event.

Descriptive Analysis

Businesses analyze their past data to look at the events and the reasons behind them. Business intelligence helps in finding out the trends that influenced what happened. It helps in the discovery of the events.

Data analytics helps determine why a specific event took place and what factors led to the happening of that event. It identifies the reason behind the better performance of a model. The user can get the reasoning behind something with the help of historical data.

Predictive Analysis

Predictive analysis refers to predicting the future of our business. Business intelligence uses the current data to predict the future of an ongoing trend. Business intelligence uses the previous data to compare the trends of different years to predict their future.

Data analytics uses a different approach to cater to this question. It uses mathematical models and complex organic algorithms to predict the future. The key difference is that business intelligence compares a data set, but data analysis uses multiple data sets to predict the future.

Prescriptive Analysis

Now comes the final step of the analytic process, which is called prescriptive analytics. Business intelligence only identifies past and present trends. It does not directly indulge in prescriptive analysis but provides the data framework for better data analysis. It helps form a plan the business can follow the predictive analysis.

Data analytics is primarily used to perform prescriptive analysis. It helps design the proposal for a business using descriptive and Predictive analysis. That means the information gathered in the previous analysis phases can now be used to create an effective plan.

Which Is Better, Business Intelligence or Data Analytics?

Business intelligence and data analytics provide the chance to make better business decisions. There is a contrast between looking at the past and the future. Where business intelligence is already being used to assess the business, data analytics is the need of the hour. If a company wants to transform, it must use data analytics to secure its future.

Previous Post

Making the Move: Why Migrate from
Google Workspace to
Microsoft 365

Next Post

Maximizing Business intelligence with
the Benefits and Features
of Power BI

Leave a Reply?